brand essence & retail packaging

CLIENT:

Avtograf Vkusa Brewery

CATEGORY:

beer

COUNTRY:

Russia

YEAR:

2017

In 2017, a new brewery Avtograf Vkusa (Autograph Taste) was founded. Our branding agency was faced with the task of creating a visual concept for the new brand and label for the three basic kinds of beer. Unlike many kraft beer labels that try to outshout each other with bright color combinations and unthinkable, crazy images and characters, the Avtograf Vkusa became a brand with a classic, noble design. The author's fonts, calm colors, engravings became excellent components of the new design. Once you taste this beer, you will forever become a fan of it.

Packaging design for Aftograf Vkusa beer Dictator by ZBS BRANDS.

Packaging design for Aftograf Vkusa beer Igrok by ZBS BRANDS.

Three beers Aftograf Vkusa by ZBS BRANDS.

Packaging design for Aftograf Vkusa beer Ohotnik by ZBS BRANDS.

Each beer is a collective image, which has certain character traits, as well as personalities. A beer lover can choose the image that is closer to him.