brand essence & retail packaging

CLIENT:

Maria-Ra

CATEGORY:

chocolate bars

COUNTRY:

Russia

YEAR:

2019

Our team redesigned the Hambo logo and developed a new concept for the packaging of chocolate bars under this brand for a large inter-regional retailer Maria-Ra. It was necessary to maintain recognition, increase competitiveness and provide conditions for attracting a larger consumer audience. We set a goal to create a balance between conciseness and explosive design. The new logo is perfectly readable against a background of bright colors and an appetizing food illustrations causes pleasant consumer expectations of the taste of the product.