packaging design and visual communication studio
naming, brand essence & retail packaging
Papà Scapolo — a new brand in the Italian market created by the studio ZBS BRANDS. A real Italian pasta, created especially for Italian bachelors with experience and packed in stylish black boxes. The name, legend and positioning of the brand were developed in the studio from scratch, taking into account the wishes of the client. In translation from the Italian papà scapolo — dad bachelor. On the back you can find a detailed recipe of one of the dishes of Italian cuisine. Appetizing photos on the front of the box is a natural photo of this dish, just like a cookbook.
We wanted the dishes to look as natural as possible. It was only the third time that the necessary photos of the dishes were obtained. But the efforts were not in vain. The result is bright, stylish box, which has generated interest of customers.
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