naming, brand essence & retail packaging

CLIENT:

Papà Scapolo

CATEGORY:

pasta

COUNTRY:

Italy

YEAR:

2018

Papà Scapolo — a new brand in the Italian market created by the studio ZBS BRANDS. A real Italian pasta, created especially for Italian bachelors with experience and packed in stylish black boxes. The name, legend and positioning of the brand were developed in the studio from scratch, taking into account the wishes of the client. In translation from the Italian papà scapolo — dad bachelor. On the back you can find a detailed recipe of one of the dishes of Italian cuisine. Appetizing photos on the front of the box is a natural photo of this dish, just like a cookbook.

Creative packaging of pasta Papà Scapolo by ZBS BRANDS.

Creative packaging of pasta penne rigate Papa Scapolo by ZBS BRANDS.

Creative packaging of pasta fusilli Papa Scapolo by ZBS BRANDS.

Creative packaging of pasta conchiglie Papa Scapolo by ZBS BRANDS.

Creative packaging of pasta spaghetti Papa Scapolo by ZBS BRANDS.

We wanted the dishes to look as natural as possible. It was only the third time that the necessary photos of the dishes were obtained. But the efforts were not in vain. The result is bright, stylish box, which has generated interest of customers.