packaging design and visual communication studio
naming, brand essence & retail packaging
ShambaLait Altay Milk
For the manufacturer of ecologically pure milk from Siberia, it was required to create a brand consonant with the Mountain Altai, which would please the French consumer. The concept was based on a legend about the mysterious country of Shambhala. According to some legends, the Altai Shambhala is one of the hidden places of the planet and the entrance to this country is somewhere in the mountains, but it is still not found. The brand name ShambaLait was born from the fusion of the first part of the word Shambhala and the French word Lait (milk). Petroglyphs, hand typography and fonts, craft materials and the legend of Shambhala create an interesting and unique visual concept for the ShambaLait brand on the shelves of French supermarkets.
On the back of the box is a map, where the Republic of Altai is marked, surrounded by neighboring states. The French are very attracted to this mysterious place as one of the tourist destinations.
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